define the phrase | motion graphic (2019)
 

In an effort to create a motion graphic strengthening my typographic skills, I came up with the idea from a random phrase generator online. I thought it would be a creative challenge to design compositions that illustrate well-known phrases such as “back to square one” and “jack of all trades” — a real challenge it truly was. When storyboarding and style framing, I went though many iterations as one does and many different phrases. 

 

The main takeaway from this piece was that I was able to integrate my styleframes allowing me to be more efficient when animating in After Effects but also testing my hand in my design skills. 

01 process

Storybaord.jpg

02 stills